Like the Warby Parker school bus, which is a touring eyeglass shop, the Nest fire truck will embark on a multi city tour—and a foray into some interesting partnerships. Nest is working with 18 home depots around the Bay Area to tour the bus Mid-November through mid-December. It will also be parking at Facebook, Twitter, Airbnb, and other major tech company campuses.
And just before Thanksgiving, Nest and Uber will be offering free fire truck rides in the Bay Area.
Motorola has unveiled Project Ara, an open-source initiative for modular smartphones with the goal to “do for hardware what the Android platform has done for software.” The company plans to create an ecosystem that can support third-party hardware development for individual phone components — in other words, you could upgrade your phone’s processor, display, and more by shopping at different vendors.